Lower You Bounce Rate, Quick Tip From SES NY
Like I told you in my first post ever, that I will blog about SES NY, which I attended. This is my first time that I went to the SES show althought I have been to the SMX shows a few times. Being that I have been doing SEO for over 3 years, a lot of the things that which were mentioned at the show seemed repetetive and it was more for beginners but there were some good fresh ideas as well and things that I missed that I was able to pick up on. Here is a quick tip that I enjoyed from day one.
The first session that I attened was Meaningful SEO Metrics: Going Beyond the Numbers.
Ray “Catfish” Comstock, had a great idea, that if you have an important page on your site which has a very high bounce rate with little traffic and you want to figure out how to fix the page, he suggests that you set up a PPC campaign drive traffic to the page and do A/B (Google Website Optimizer) testing until you lower your bounce rate.
Please Note: You don’t need to have an adwords account in order to use Google Website Optimizer.
Go ahead use it, its a great tool for A/B and mulit variant testing.