How To Use Facebook Ads
Facebook Advertisement
Most ecommerce website owners when they think about ppc they think google adwords. Which is a great way to drive a lot of traffic to your website, but most webmasters tend to overlook different options. One such option is Facebook Ads is a much cheaper solution, its also easier to manage, and more targeted. You may not get as many visitors to your site, as you would if you were to advertise on adwords but the ROI can be much greater since your CPC will be much cheaper.
What Targeting Options Does Facebook Offer?
Facebook allows you to segment your ads, here are some of the options, I will only list the options that you should use. As you can see in the image below, as you segment your targeted audience the estimate # of people goes down.
Facebook Targeting Options
- Location
- Country - If you select the US you can further break it down to
- State
- City
- Age
- Select an age range
- Sex - Male/Female
- Keyword - As you type in the keyword you want Facebook will suggest some keyword, similar to google suggest.
Suggestions By Facebook As You Type
- Education
- College Grad
- In College
- In High School
How Do I Know Who To Target?
Ok, so you know of the different targeting options but how do you know how to segment your ads and who to target? Well, if you are running a few ads for your ecommerce website and linking to the home page in general and not to a specific item then you can simply go to quantcast.com enter your website or your competitors website and find out your visitors demographics.
For your first campaign you should target, the groups which are the most. For example if most of your visitors are female, even though its not by much just 60/4o then select female option when you create your facebook ads. The same goes for age and location. Quantcast breaks down your demographics by more details than the options available from facebook but they make a good combination and it gives you a good idea as to who your customer is.
Facebook Ads For Affiliate Marketers
If you are an affiliate marketer, you can use the same strategy by finding out a websites demographics and then segmenting your facebook ads to those specific demographics. Most advertisers don’t rely on Facebook Ads to generate traffic to their site, they use the big 3 (Google, Yahoo, MSN/Live) so you won’t encounter to much competition and the Cost Per Click is still cheap. But it wont stay that wasy forever.
Start your Facebook Ads today.
Don’t solely rely on Facebook Ads to drive traffic to your site, this is just another PPC option which is available at a discounter price.
Are you already using facebook ads for your site?